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MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
Advertisement leads to product awareness. Explain.
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Answer

Product awareness:
  • Advertisement helps in providing information about the product to the consumer. The information can be utility of the product, features, how to use the product, etc.
  • When a product has more than one usage then through advertisement such information is passed on to the potential consumers.
  • Producer also creates a trust in consumer’s mind regarding the quality of the product.
  • By sharing the trust and satisfaction of current consumers, new consumers can be convinced to purchase the product.
  • Thus, there are several ways in which advertisement creates awareness about the product.

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