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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market3 Marks
Question
Before going global what is to be decided by the firm?
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Answer

Before making a decision to go global or abroad, the company must weigh several risks by deciding:
  1. Strategically, logically whether to go abroad or not.
  2. Which markets to enter?
  3. How to enter the foreign market?
  4. The marketing program.
  5. Marketing organisation.

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