Directing — Business Studies STD 12 Commerce — Question

‘Home Creations Ltd.’ is a well known chain of large department store offering various types of products under one roof. The company owns fifty stores in various parts of the country. Each store is placed under the charge of a manager who is allowed to run their stores autonomously by deciding about the products which may be promoted, appointment of staff, ways to handle customer complaints etc. As these managers have a deeper knowledge of the local situations, it enables them to take these decisions effectively keeping in view the local circumstances and consumers’ needs. This approach helps to improve customer service and at the same time serves to boost morale and increase the job satisfaction of the store managers as it empowers them to innovate and use their initiatives.
In the context of above case :

1. Identify and explain the policy followed by ‘Home Creations Ltd.’ to run their stores successfully.
2. Also, give any three points highlighting the importance of the approach followed as identified in part (1) of the question.
3. List any two values that ‘Home Creations Ltd.’ wants to communicate to its employees.

State any three ‘Development functions’ of Securities and Exchange Board of India(SEBI).

What is meant by ‘direct channels of distribution’? List any four methods of direct distribution.

‘Choice of an appropriate channel of distribution is very important marketing decision which affects the performance of an organisation’. Explain any two factors on which the choice of an appropriate channel depends.

Enumerate any three functions of a General Manager.

“Training is imparted even when it is not intended”. Comment.

Explain the meaning and relationship between authority and responsibility.

Explain any three measures to overcome the barriers to improve communications effectiveness.

Give two instances of impact of changes in political environment on companies.

What factors determine inventory levels in an organisation?