Question
Define entrepreneurial values and also state the various factors affecting it.

Answer

In relation to business, social values define the objective of the business, as well as, the manner in which business affairs should be conducted.
Entrepreneurs should possess certain qualities that guide and direct them and these are referred to as 'entrepreneurial values'.
Factors affecting these values are as follows:
  1. Action factors.
  2. Environment factors.
  3. Personality factors.

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