CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEntrepreneurial Planning5 Marks
Question
Describe a example showing quest for independence effects form's selection.
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Answer
William C. Durant, (founder of General Motors), started a variety of entrepreneurial ventures, in the fields of insurance, real estate and construction but none of them really took off. Once he hitched a ride to work with a friend, nothing that his friend's new 'buggy' rode smoother than any he had been in. Durant, on learning that the Coldwater Road Cart Company made the buggies with the improved springs, immediately offered to buy the company for $ 1500. For this he had to borrow $ 2000 from Citizen National Bank of Flint and made two sample buggy carts. Within a week buggy was sold, leaving orders for 600 buggy carts and there was no turning back and the turning point came in 1904, with BUICK MANUFACTURING COMPANY offering Durant partnership as they were both in need for fresh source of capital and the famed selling abilities of Durant. But, Durant agreed to come in only if he could have absolute managerial control and finally took over the BUICK COMPANY.
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