Question
Describe the important factors that influence impression formation.

Answer

Factors that influence impression formation:
  1. The nature of information available to the perceiver/selection.
  2. Social schemes in the perceiver including stereotype/organization.
  3. Personality characteristics of the perceiver.
  4. Situational factors/Inference.
  5. Primacy effect.
  6. Recency effect.
  7. Halo Effect.

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