Question
Describe the tools of Promotion Mix.
✓
Answer
The tools of Promotion Mix are as follows:
- Personal Selling: It is an art to induce people to buy the product. It is a real effort to win confidence of the consumers.
- Advertising: It is an activity which establishes non-personal contact with the customers regarding the product. It is an effort to sustain the demand for the product.
- Publicity: Unpaid mention of the enterprise, its product, and brand by the news media in newspaper, journals, radio or television. It is an uncontrolled form.
- Exhibitions and Demonstration: Promoting the product, where the enterprise may display product in fairs and exhibitions.
- Public Relations: The enterprise may start public contact programmes to introduce the product in the market.
- Sales Promotion: It is an effort to stimulate customers to buy more and more of particular commodities like buy one get one free, discount coupons, etc.
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