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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Designing an advertisement is an important activity. State the issues that should be addressed while designing it. Also discuss how advertisement empowers the customers.
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Answer

The advertisement should address the following issues:
  1. Emphasis on right things.
  2. Persuasive presentation.
  3. Interesting to read.
  4. Draws the attention.
It empowers the customers in the following manner:
  1. Provides information about the products.
  2. Facilitates the customer to raise his standard of living.
  3. Enables intelligent buying.
  4. Teaches values to buyers in selecting a product.

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