Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Vimal Company Limited, were earlier producing pencils, now they have decided to further venture into the field of notebooks and paper. What do you think the company is attempting to do? Identify and explain the concept.

‘Safe Wheelers’ is an upcoming cab service. The promoters knew that they are entering a highly competitive market. They gathered information on existing cab services and changing customer preferences and incorporated those observations into their operations. In order to reach the customers promptly, they developed an ‘App’ to book, track and trace the cabs 24 × 7. To create an environment of trust all drivers were grouped into two shifts: 6am.–6pm. for female drivers and 6pm.–6am. for male drivers. GPS systems were installed in all cabs to monitor their movements. The fare payment could be either by an e-wallet or through the ‘Safe Wheelers Smart Card’. As soon as the services were launched, they were a grand success.
Identify and explain the concept that helped the company to succeed.

With its help the consumers are able to identify the products of a firm and are also able to differentiate them from those of the competitors. Identify the concept and state its components.

What does the demographic segmenting show?

What are the various ways in which an entrepreneur spots trends?

Give the year of establishment and type of organisation for the following stock exchanges in India.
Delhi Stock Exchange.
Pune Stock Exchange.

What are Order Processing Costs?

What is the need of financial management?

Describe a successful example of ONE MAN SHOW/ SOLE PROPRIETORSHIP.

Is vendor management different from employee management? Enumerate.