Question
Differentiate between trademark and brand mark.
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Basis
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Trademark
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Brand mark
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Meaning
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A brand or a part of a brand that is given legal protection against its use by other firms is called a trademark. It confers upon its owner the exclusive right to use the brand name and brand mark.
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A brand mark is that part of a brand which cannot be spoken but can be recognised. It appears in the form of a symbol, design or distinct colour scheme.
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Concept
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It is a narrow concept, as it is a brand mark that is given legal protection.
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It is a broader concept, as it includes trademark
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Example
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$\checkmark$is the trademark of Nike.
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'Maharaja' of Air India is the brand mark.
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| Product | Pen | Sketch Pen | Geometry box |
| Sales Price Per Unit(in Rs.) | 40 | 45 | 75 |
| Variable Cost Per Unit (in Rs.) | 22 | 30 | 40 |
| Sales - Mix Percentage | 20% | 20% | 60% |