Question
Discuss the difference between mass media and communication.

Answer

  • Mass media is different from other means of communication as it requires a formal structural organisation to meet large scale capital, production and management demands.
  • Like any other social institution the mass media also varies in structure and content according to different economic, political and socio-cultural context.
  • In different points in time change in both the content and style of media
  • At some points the state has a greater role to play.
  • At other times the market does.
  • In India this shift is very visible in recent times.
  • This change has also led to debates about what role the media ought to play in a modern democracy.

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