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Mass Media and Communications — Sociology STD 12 Humanities — Question

CBSE BoardEnglish MediumSTD 12 HumanitiesSociologyMass Media and Communications4 Marks
Question
Discuss the potential of FM channels in post-liberalisation India.
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Answer

  • AIR‘s programmes could be heard in $2/3^{rd}$​​​​​​​ of all Indian households.
  • The advent of privately owned FM radio stations provided a boost to entertainment programmes.
  • These channels specialise in particular kinds‘ of popular music to retain their audiences.
  • Most of these channels often belong to media conglomerates.
  • It is used as an active medium of communication in movies in the contemporary period.
  • Privatisation of radio stations would lead to the growth of radio stations.

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