CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Distinguish between the direct selling mode and the indirect selling mode.
✓
Answer
Direct selling mode and the indirect selling mode can be distinguished under following headings:
Length of channel: Direct sellingmode has shortest length of channel whereas indirect selling mode has longer length of channel.
Competition: In case of intense competition in the market, the direct selling mode is preferred, whereas in case of less intense competition, indirect selling mode is preferred.
Nature of product: Product having shorter shelf-life like milk, vegetables etc. are sold through direct selling mode, whereas products with more shelf-life is sold with indirect selling mode.
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