Question
Explain any three factors which gave birth to the 'Consumer Movement' in India.

Answer

The consumer movement was started out of the frustration of the consumers against the unfair practices adopted by the sellers. Moreover there was no legal system available to consumers to protect them from exploitation in the market place. The consumers could not tolerate the unethical and unfair trade practices like the rampant food shortage, black marketing and hoarding of essential goods, adulteration of food etc. This gave birth to consumer movement in an organised form in the 1960s.

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