Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
Explain: “Control over advertisement is necessary”.
✓
Answer
It is necessary that advertisement is always beneficial. Advertisements are protested due to following causes. So control over advertisement is necessary.
In majority cases business firms advertise their products. Due to advertisement the cost of product rises and consumers have to pay higher price to buy the product.
Customers are misled by showing the competitor’s product inferior or weaker.
Attraction for low quality product is created through advertisement and customers are being cheated by it.
Advertisement of toxic item like bidi, cigarette, liquor, pan-masala spread addiction in society.
Sometimes statements of advertisement mislead the society.
Giant companies producing the same type of product puts advertisement on large scale which prevents the progress of small companies.
Due to advertisement upper class buy and lower class suffers from inferiority complex.
It is social evil because people, due to advertisement is a social evil.
Undesirable things showed in advertisement adversely affect everybody right from young children to everyone in the community.
Need a full question paper?
Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.