CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipEntrepreneurship Journey3 Marks
Question
Explain 'creativity and creative problem solving as a method of generating ideas.
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Answer
Creativity is the ability to combine ideas in a unique way or to make unusual associations between the ideas. It means cross thinking by seeing new angles, connections and approaches. For generating idea through this technique, a number of specific approaches can be used, which are as follows:
Attribute listing: It is an approach in which an entrepreneur develops a new idea by looking into the positive and negative attributes of a product or a service.
Free association: It is an approach in which an entrepreneur develops a new idea through a chain of word associations, etc.
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