Question
Explain Marketing survey along with the methods of conducting the same.
✓
Answer
Market Survey: To complete the present market scenario, the day to day information is essential for the organization and its long term survival. Market survey is one of the most widely used market research techniques and at times, viewed as synonymous with Market Research. One must remember, market survey is just one method/ technique of collecting information required for carrying out a given marketing research task.
Steps in a Market Survey: Survey is a customized technique. The investigator is to decide in light of his “objectives” of study that which technique is to be applied for extracting out information to the optimum from the respondent. At times, companies hire the services of professionals to conduct survey on their behalf while small entrepreneurs do it all by themselves.
Steps in a Market Survey: Survey is a customized technique. The investigator is to decide in light of his “objectives” of study that which technique is to be applied for extracting out information to the optimum from the respondent. At times, companies hire the services of professionals to conduct survey on their behalf while small entrepreneurs do it all by themselves.
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