Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Explain the role of ‘Financial Resources’ for an entrepreneur.

What is a Company?

Beta Ltd. is a steel manufacturing company having its headquarters at Mumbai. It is the tenth largest steel manufacturing company of the world. Gama Ltd. are also steel manufacturers with their headquarters in Rangoon, the capital of Myanmar. For a long period the company (Gama Ltd.) had been facing workers unrest and it decided to sell its business to an international bidder. The highest bid for this was made by Beta Ltd. for ₹ 10 lakh crores. Afterwards Beta Ltd. realised that the assets of Gama Ltd. were overvalued and liabilities were under-assessed and hence the price paid by them was higher. The employees of the two entities have different corporate cultures and styles of leadership which led to the problem of co-ordination. Ultimately Beta Ltd. had to close its business.

1. Identify the growth strategy adopted by Beta Ltd.
2. Quoting lines from the above paragraph, explain any two reasons for the failure of Beta Ltd. after it took over the business of Gama Ltd.

What is Break Even Point?

How does franchising help start-ups?

State the steps of the action plan of a Production Manager under the head 'Production Planning and Scheduling'.

Below the line methods of promotion are specific, memorable activities focused on targeted groups of consumers. Give the various techniques of this approach.

List any six factors that may affect the selection of a form of business enterprise.

Answers to these questions should not exceed 30 words:
What is Paret's Principle?

Explain the following as elements of a Project Report:

1. Description of the promoters of the enterprise.
2. Economic viability and Marketability.