Sensation, Attention and Perception — psychology STD 12 Arts — Question

(a) Stimulus intensity:

• More intense stimuli attract attention faster than lower intensity stimulants.
• For example, the loudness of 108 emergency ambulances attracts more attention.

(b) Stimulus size:

• People pay more attention to large-sized stimuli than small-sized stimulants.
• E.g. A person of larger size is more noticeable than men of normal height.

(c) Stimulus heterogeneity:

• People's attention goes faster when conflicting stimuli are seen than when stimuli are mutually identical.
• For example, if white people are found among African Negroes, attention is more attracted to them.

(d) Stimulus dynamics:

• Dynamic objects attract more attention than stationary objects.
• For example, the weight of a bird sitting on a leash attracts more attention to the flying bird.

(e) Changes in the stimulus:

• When there is a sudden change in a normal situation, the focus on the thing goes quickly depending on the merits of the change.
• For example, a sudden fan shutdown draws attention to the fan.

(f) Innovation in stimuli:

• If a new situation arises out of the general situation, it attracts everyone's attention.
• For example, when houses are painted in a normal color, people's attention is more attracted towards it.

(g) Repeat of stimulus:

• People’s attention is more attracted if one’s stimulus is repeated over and over again.
• For example, frequent advertisements on TV attract people's attention.

(h) The color of the stimulus:

• Intense dark or dark colored items play more role in attracting people's attention than normal colors.
• E.g. A colored current letter attracts more attention than a white current letter.