Principles of Management — Business Studies STD 12 Commerce — Question

What is meant by the term 'Capital Structure'? Briefly, explain any three factors that affect the capital structure of a company.

‘Advertising’ and ‘Personal Selling’ both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.

Bright Services is a taxi service provider. The company is targeting a revenue of 50 crore rupees this year. However with the passage of time it has found entrance of new service providers in the market which were not expected at one stage of time. It has a good team of technicians, drivers, software providers, etc. The company has decided to adopt to such continuously changing circumstances. It knows that if it has to expand in new countries it will have to learn the basic differentiating factors like traffic rules, technological aspects, etc. Thus it understands that conditions are different in different countries.
Which features of Business Environment are discussed in the above case? Which force is discussed above?

Answer the following question.Explain the various segments of NSE.

How is a functional structure disparate from a divisional structure?

Explain the concept of Democratic leadership and state its features.

Ms Libra is working as CEO in the Bagan Tea Company. Her company manufactures tea with ten brand names (e.g., Hari Patti, Lal Patti, Swad, Mehak, Khushboo, Morning Tea, etc.). Every brand has five flavours. Tea of every taste is packed in the packing of 10 grams, 20 grams, 30 grams, 40 grams, 50 grams, 60 grams, 70 grams, 80 grams, 90 grams, 100 grams, 150 grams, 200 grams, 250 grams, 300 grams, 350 grams, 400 grams, 450 grams, 500 grams, 600 grams, 700 grams, 800 grams, 900 grams, 1kg, 2kg, 3kg, 4kg and 5kg. In this way the company sells tea of one brand in 135 (1 × 5 × 27) packets and all the brands put together are sold in 135 × 10 = 1,350 packets.

1. What, in your opinion, is the mistake being committed by Ms Libra?
2. With what technique of scientific management can she improve upon her mistake?
3. What benefit shall she get with the help of the technique suggested by you?

"Management is a profession like medical or legal profession". Do you agree with this statement? Give any five reasons in support of your answer.

Briefly, explain the techniques of Taylor’s Scientific Management.

Pratap Singh is the Chief Executive Officer of Nissar Enterprises. It is an automobile parts manufacturing company. The enterprise has a functional structure, in which jobs of similar nature have been grouped together as Production, Finance, Marketing and Human Resource. Nissar Enterprises has its manufacturing unit at Manesar. The factory has been plagued with many problems for a long time which was in the knowledge of the Production Manager, Varun Sharma. The workers had internal differences. Time and again, there were misunderstandings between the management and the workers. Keeping the problems in mind, Varun Sharma appointed, Siyaram Singh who had 14 years of experience of working with the actual work force and passing on instructions of the middle management to the workers.
Siyaram Singh met Varun Sharma to understand what the management wanted?
Thereafter he met the workers and conveyed the ideas of management to them. He also promised the workers to convey their problems to the management. In this way, he cleared the misunderstanding between the management and the workers.
He also sorted out internal differences and was able to unite the workers within a month of his joining. His work was acknowledged by management and he was given a certificate of good performance along with 10% increase in salary.

1. Siyaram Singh performed some of the functions which are required to be performed at the position he is working at. State any five other functions Siyaram Singh is expected to perform.
2. Name the incentives provided to Siyaram Singh.