Question
Explain the various external factors which lead to business risk.

Answer

The various external factors which may give rise to such risks:
  1. Economic factors: are the most important causes of external risks. They result from the changes in the prevailing market conditions. They may be in the form of changes in demand for the product, price fluctuations, changes in tastes and preferences of the consumers and changes in income, output or trade cycles. The conditions like increased competition for the product, inflationary tendency in the economy, rising unemployment as well as the fluctuations in world economy may also adversely affect the business enterprise.
For example: Black and White TV to Flat screen, high definition TV.
  1. Natural factors: are the unforeseen natural calamities over which an entrepreneur has very little or no control. They result from events like earthquake, flood, famine, cyclone, lightening, tornado, etc. Such events may cause loss of life and property to the firm or they may spoil its goods. For example, the Gujarat earthquake caused irreparable damage not only to the business enterprises, but also adversely affected the whole economy of the State.
For example: The Tsunami.
  1. Political factors: have an important influence on the functioning of a business, both in the long and short term. They result from political changes in a country like fall or change in the Government, communal violence or riots in the country, civil war as well as hostilities with the neighbouring countries. Besides, changes in Government policies and regulations may also affect the profitability and position of an enterprise. For instance, changes in industrial policy and trade policy annual announcement oft he budget amendments to various legislations, etc. may enhance or reduce the profits of a business enterprise.
For example: War tension between any two countries. In the year 1977 with the change in the political power in the country changed the policy for MNC‘S in the country.
  1. Change in taste and preference: Tastes change with the change in the dynamics of the world.
For example: Earlier there was a preference to eat most of the time at home and fast food was unknown. But nowadays, there has been an upsurge of fast food outlets all over the country.

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