Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
“Function of marking does not end with sales only.”-Explain.
✓
Answer
Concept of modern marketing is to obtain satisfied and long lasting rather permanent customers.
For this, complaints of the customers of should be listened, product should be exchanged, or taken back, repair service be provided as per need.
In some of the products demonstration should be showed in the house of the customers, to create network for after sales service in which technical knowledge is required.
E.g. For the products like, fridge, air conditioner household grinding grain machine, television etc.
It is firmly believed that the function of marketing does not end with the sale of the product only.
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