Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Give any four names of Indian corporates who have gone through the franchising route.

Answer each of these questions in about one hundred and fifty words:
What is meant by primary market? Briefly explain the concept of 'Right Issue for existing companies‘?

Name and define the form of business organisation in which the liability of its members is limited. State one more feature of this form of business organisation.

Briefly explain product placement' and 'promotion' as components of sales strategy.

What is employee management?

Rohit Shetty started leather shoe business with his brother. Both were very excited about the new venture. With meticulous planning and a lot of hard work, they were able to sell 700 pairs of shoes in the first year. But they did not earn any profit. Both were happy because they were not at loss and revenue generated was equal to the cost.
Now they were moving towards earning profit in the second year.

1. Identify the component of financial plan discussed above.
2. By giving any four points state how this component is useful for the entrepreneur?

In 2022, a popular snacking brand ‘Pom-Pom’ completed 25 years in India. They were one of the first such brands in the country and wanted to start a campaign that allowed the brand to connect with the consumers directly. The marketing team created the idea of ‘Me and Mera Pom-Pom’ where people were encouraged to share their stories woven around their experiences with the product. Such a campaign enabled the consumers to send their message to the company rather than receiving it from them. People shared some of the most poignant and private moments of their lives. Some uploaded their viral films too.
(I) Identify the Promotional approach used by ‘Pom-Pom’ to reach its customers.
(II) Explain any two important features of this approach.

Explain how trading related ideas' act as 'idea field' for generation of ideas?

Explain 'utility creation' as a characteristic of business.

State the uses of a project report for an entrepreneur.