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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing1 Mark
Question
Give the meaning of BTL.
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Answer

BTL- Below-the-line methods are very specific, memorable activities focused on targeted groups of consumers. They are under the control of the organisation. Below-the-line methods include. Sponsorship, sales promotions, public relations, personal selling, direct marketing.

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