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Mass Media and Communications — Sociology STD 12 Humanities — Question

CBSE BoardEnglish MediumSTD 12 HumanitiesSociologyMass Media and Communications2 Marks
Question
Highlight the potential of FM channels in a post-liberalized India?
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Answer

  1. FM channels provide a boost to entertainment programmes.
  2. They specialise in 'particular kinds' of popular music to retain their audiences.
  3. Many of the FM channels are now owned by media conglomerates like Times of India, Star Network, etc.
  4. Caters to local cultures- demand for local news is growing; local radio.

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