The awareness of being a well-informed consumer arose out of consumer movement and active participation of people through their struggles over a long period. Before this movement, consumers were being exploited in a number of ways. Sometimes they were becoming the victims of hoarding and black marketing while sometimes shopkeepers sold them adulterated food. But these practices ceased to exist after the consumer movement. The movement empowered the consumers by giving them certain rights which are as follows:
The right to be protected against the marketing of goods and services which are hazardous of life and property.
The right to be informed about the quantity, quality, standard and price of goods or services, so as to protect the consumer against unfair trade practices.
The right to be assured, wherever possible, access to a variety of goods or services at competitive prices.
The right to seek redressal against unfair trade practices or unscrupulous exploitation of consumers and.
The right to consumer education. Now the consumers have every right to purchase only their goods that they want to purchase.
Hence, consumer awareness helps in making our society highly sophisticated.
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