Question
How media-exposure has accelerated the process of change in India?

Answer

The Media-exposure has accelerated the process of change:
  • People now know more about new things and places.
  • Various forms of the media have led to a cultural change.
  • The expansion of modern means of communication has also given rise to new cultural challenges.
  • People have realized the significance of their own cultural identity.
  • They have revived interests in their cultural symbols and objects.
  • The traditional group activities are reinforced with the help of modern means of communication.
  • This process has integrated folk cultural institutions with the emerging cultural tradition. Sociologists call it 'cultural resilience of the Indian people.
  • This strength has led to a kind of cultural integration between the value systems of tradition and modernity.

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