The key to business success is the constant scanning of the environment and adapting itself to the required changes. Information can be gathered on changing situations and the organisation must incorporate changes in their system to adapt to the changing conditions. The right information combined with the right adaptations, can determine an organisation's future viability. If an entrepreneur is not aware of the environment surrounding of his/ her The business, he/ she is sure to fail.
e.g. Jawa Motorcycle (which manufactured motorcycle brands i.e. Yezdi, Roadking) and other popular models like Rajdoot disappeared from the market as they could not adapt to the changing environment for fuel efficient, stylish and technologically improved motorcycles.