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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market3 Marks
Question
List some controllable aspects of marketing.
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Answer

Some controllable aspects of marketing are:
  1. The features of the product
  2. Its price
  3. Its selling system, i.e. through own salesmen/ retailers
  4. Its advertisement mode selection, etc.

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