Shweta was in the last year of her graduation in Home Science. While visiting a trade exhibition, she came across a stall put up by a foreign company specialising in window cleaning. One day at her home, the problem of glass window cleaning was being discussed as she was living in a highrise building. Also, she read in newspaper that highrise buildings have increased a lot in Metros. She analysed that window cleaning in highrise commercial and residential buildings has a lot of scope. So she got trained for that in London and then started her own enterprise. Shweta tried to analyse information gathered from trade show, family and newspaper and bring them together to identify the right opportunity. What factor is being discussed in sensing opportunity? Explain.