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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
'Pricing is a crucial activity for an entrepreneur'. Explain.
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Answer

Pricing is a very crucial activity because it decides the preferences of the buyer and the reach of the product in the market. It is considered as an effective weapon during stiff competition as firms compete with each other on the basis of price. Pricing helps an entrepreneur to command a market share in the overall demand in the market.

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