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Principles of Management — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesPrinciples of Management4 Marks
Question
Sanket, after completing his entrepreneurship course from U.S.A. returned to India and started a coffee shop ‘Fioma Coffee’ in a famous mall in Mumbai. The speciality of the coffee shop was the special aroma of coffee and a wide variety of flavours to choose from. Somehow, the business was neither profitable nor popular. Sanket was keen to find out the reason. He appointed Riya, an MBA from a reputed management institute as a manager to find out the causes of the business not doing well.
Riya, took a feedback from the clients and found out that though they loved the special unique aroma of coffee but were not happy with the long waiting time being taken to process the order. She analysed and found out that there were many unnecessary obstructions which could be eliminated. She fixed a standard time for processing the order. She also realised that there were many flavours whose demand was not enough. So, she also decided to discontinue the sale of such flavours. As a result, within a short period Riya was able to attract the customers.
Identify and explain any two techniques of scientific management used by Riya to solve the problem.
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Answer

Techniques of Scientific management used by Riya to solve the problem were:
  1. Motion Study:
  1. Meaning: It is a technique to study the movements that are necessary for doing a well defined job.
  2. It seeks to eliminate unnecessary and wasteful movements so that it takes less time to complete a job efficiently.
  1. Time Study:
  1. Meaning: It is a technique to determine the standard time taken by a worker of reasonable skill and efficiency to perform a well-defined job.
  2. It helps in deciding the number of workers to be employed, frame suitable incentive schemes and determine labour costs.
  1. Simplification of Work:
  1. Meaning: It is a technique to eliminate superfluous varieties, sizes and dimensions of products.
  2. It leads to reduced inventories, fuller utilization of equipment and increased turnover to reduce costs.

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