Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

'Pure Neer India Ltd.' is the manufacturers of water purifiers. The company has developed a new water purifier that not only converts the hard water into soft water but also kills the bacteria and other harmful micro organisms present in it. The company has named this water purifier as 'Nirmal Neer' and for its marketing, appointed salesmen throughout the country. The company also trained the salesmen to provide information about the usefulness of the 'Nirmal Neer' water purifiers to the customers and motivate them to buy the same.

1. Name and explain the 'type of promotion strategy' adopted by the company.
2. Also, identify the channel of distribution used by the company.

What does the marketing strategy of a company include?

When should an entrepreneur choose company form of business organisation? List any four points.

Differentiate between RoE and Rol.

“Synergy can be a positive or negative outcome of combined efforts”. Explain with the help of an example.

State the advantages of 'cost plus' method of pricing.

Give four names of supportive agencies who extend financial support, expertise and training to the Entrepreneurs.

What do you mean by Cash Inflow and Cash Outflow?

Vimal Company Limited, were earlier producing pencils, now they have decided to further venture into the field of notebooks and paper. What do you think the company is attempting to do? Identify and explain the concept.

State any two rules for 'Goal setting'.