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MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT2 Marks
Question
State channels of Distribution/Types.
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Answer

  • Direct Channel: Producer sells directly to the consumer.
  • Indirect Channel: Involves intermediaries like wholesalers, retailers, and agents.
  • Dual Distribution: Using more than one channel to reach customers.
  • Reverse Channel: Used for returning goods from consumer to producer.

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