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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing1 Mark
Question
State how 'Penetrating-Pricing Method' facilitate in expanding the market.
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Answer

'Penetrating Pricing method 'covers a large area of the market, and the price is kept low so that the product can penetrate into the mass market, thus facilitating in expanding the market.

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