Gujarat BoardEnglish MediumSTD 11 CommerceOCMInternal Trade5 Marks
Question
State the benefits of retail trade.
✓
Answer
Introduction:
Retail traders perform retail activity to earn their livelihood.
On the other hand, they are too much helpful to number of customers by supplying the things of their requirement and thereby to maintain their living standard.
If there had been no retailers. Customers would have to approach wholesalers or producers which are no way practical and possible.
There is no doubt that retailer plays vital role in the world of commerce.
Benefits / Importance of Retail Trade : They are as below
Home Delivery of goods :
It saves the time because the retailers supply goods as per order placed by the customers at their door step.
Opportunity of selection :
Retail traders keep products of various types in their shops. This offers customers wide range of selection e.g. toothpaste. The retailer keeps the toothpaste of Colgate, President, Close-up, Vico Vajradanti, Patanjali, Amar etc.
After sales services :
The retailer providers after sales service to the customers after the goods are sold. e.g. repairing, to exchange damaged goods, delivery of goods, gift Packing, method of operation, fitting etc.
Re-dressal of customer's complaints :
The retailers are in direct contact with to solve customers.
They send their complaints to the wholesalers or manufacturers and helps their complaints soon.
Sale on Credit :
Retailers know the customers of their area.
They are well informed about their situation.
Considering their situation and as per their requirement they supply goods on credit.
No Storage :
Customers do not store goods because retailer provides the products they need as per their requirement.
Helpful in Purchase decision :
Retailers give complete information to the customers regarding quality, utility, price, benefit of the product.
They help the customers to take decisions regarding the product.
Information regarding future :
Retailers guide customers about current supply of the product, rise in price of the product and the new products going to be entering in the market in future.
They inform them about fake goods also.
No Possibility of Fraud :
Customers of nearby area come to retailer. As he has personal relations with them they do not cheat customers regarding product and price. Frauds spoil their reputation.
Conclusion :
Looking to customer- oriented activities and services of retailers it is clear that though big shopping malls and super markets have come into existence, the importance and need for retail trade is maintained.
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