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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market3 Marks
Question
State the categories into which a corporate strategies can be divided.
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Answer

Various strategic alternatives are available to a firm for achieving its growth objectives. The corporate strategies a firm can adopt, have been classified into four grand categories:
  1. Stability maintain strategies.
  2. Expansion – growth strategies.
  3. Retrenchment/ Divestment strategies.
  4. Combination strategies.

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