1. The content of the letter should reflect a friendly attitude.
2. While writing a collection letter it should be accepted that ‘Customer is honest’.
3. The message in the letter should be positive, hopeful and free from prejudice.
4. The tone of the language of the letter should be softer. It should not hurt the feelings of the customer.
5. Collection letters should be in a sequence and should have firmness in tone.
6. Collection letter written skillfully and with firmness should not be too brief. In fact, it requires, details regarding consequences.
7. Before threatening legal action, the customer should tactfully be reminded of the significance
of dignity, reputation and sincerity in business relations.
8. The seller cannot afford the triple loss of money, goods and customer therefore a middle option of compromise should be sought.
9. The customer should be made to realize his/her own benefit through collection letter.
10. Secrecy of the collection letters should be observed to maintain the prestige of the customer hence collection letters should be sent in envelops only.