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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What are public relations ?
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Answer

Public relations includes a variety of programmes to promote and protect a company's image or its products. It is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public. Chartered Institute of Public Relations defines it as 'Public relations is a strategic management function that adds value to an organisation by helping it to manage its reputation.

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