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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What are the different roles played by a sales person?
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Answer

Companies appoint sales persons to contact prospective buyers and create awareness about the company's products/services. So, a sales person plays three different roles, which are:
  1. He should play the role of a persuader.
  2. He plays the role of a service provider.
  3. He plays the role of an informant.

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