Question
What are the rules for advertising?
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Answer
There are four rules for advertising:
- Aim: It means the primary purpose of the advertisement and it aims to inform, sell, produce listings or improve the image of the business.
- Target: Who is targeted, i.e. which group of customers are targeted. For example, is it male, female, adult, teenager, child, mother, father, etc.
- Media: Based on aim and target which media is available and is most suitable i.e. TV, radio, press, etc.
- Competitors: Here, various aspects of the competitors are to be studied like moves of the competitors, media channel used, etc.
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