Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Explain any two inputs required for designing a 'Sales Budget'.

Which is the most important asset for the operations of a business?

What is PESTEL model? Explain it.

Mahesh is a young man of 20 years. He has completed a tailoring course from an industrial training institute. He wants to start a big-size tailoring shop in a modern locality where young men and women working in various multinational companies live. He went to one of his friends who had completed a diploma course in textile designing to discuss about the opening of the tailoring shop. His friend advised him to prepare a written document describing formally all the relevant external and internal elements involved in starting a new venture. It will not only help in understanding the feasibility and viability of the proposed venture but also facilitate in assessing and making provisions for the bottlenecks in the progress and implementation of the idea.
State any six points of importance of the concept discussed by Mahesh with his friend.

“Primary market basically to facilitate transfer of resources from the savers to the entrepreneurs seeking funds.” How?

Raghav, an entrepreneur realises that the enterprise he wants to start, has a potential risk of fire accidents because the production process poses such a threat. Should he develop strategies to:

1. Prevent the risk?
2. Respond to the risk?
3. Prevent as well as respond to the risk? Give reasons.

Give any four functions performed by ICICI.

What is the basic common documentation required for opening a current account?

The value, people place on goods and services is determined by certain factors. What are they?

Beta Ltd. is a steel manufacturing company having its headquarters at Mumbai. It is the tenth largest steel manufacturing company of the world. Gama Ltd. are also steel manufacturers with their headquarters in Rangoon, the capital of Myanmar. For a long period the company (Gama Ltd.) had been facing workers unrest and it decided to sell its business to an international bidder. The highest bid for this was made by Beta Ltd. for ₹ 10 lakh crores. Afterwards Beta Ltd. realised that the assets of Gama Ltd. were overvalued and liabilities were under-assessed and hence the price paid by them was higher. The employees of the two entities have different corporate cultures and styles of leadership which led to the problem of co-ordination. Ultimately Beta Ltd. had to close its business.

1. Identify the growth strategy adopted by Beta Ltd.
2. Quoting lines from the above paragraph, explain any two reasons for the failure of Beta Ltd. after it took over the business of Gama Ltd.