Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

Differentiate between trade mark and brand mark.

Government banned the use of polythene bags and single use plastic material in order to curb the increasing pollution level by dumping of plastics. Harjot took this as an opportunity and is planning to manufacture biodegradable bags of different sizes by processing the sugarcane bagasse. Create a logo and a tagline for the bags manufactured by Harjot.

Is vendor management different from employee management? Enumerate.

Why are feasibility plans considered essential?

Subhiksha
Subhiksha was founded in 1997 by R Subramanian, IIT-IIM graduate. It operated over 1600 outlets selling groceries, fruits, vegetables, medicines and mobile phones and positioned itself as value retail chain. It adopted strategy to cut price, focus on lower and upper middle class and opened shops near catchment area of customers. It started with one store in Chennai and within a short span the count reached to 1600 outlets (2008).
Why did Subhiksha super market fail?

1. Rapid store expansion in various formats like groceries, medicines, mobiles, electronics, consumer durables and IT without sufficient fund in hand.
2. Operated on very slim or zero margins resulting in higher cash outflows whereas inflows were almost nil.
3. Not much attention to customers service resulted in bad quality service at store level.
4. Downstream supply chain was not integrated resulting in lower fill rates and customer dissatisfaction.
5. Expanded business through debt (7500 million debt).
6. In October, 2008 the company did not have enough funds to manage its operations.
7. Poor inventory management resulted in defective inventory, breakages, lower fill days and pile up inventory.

1. What were the main reasons for 'Subhiksha's failure? Enumerate the ones given in the chapter.

Quote the lines from the passage which are indicative of the given reasons.

2. Was 'location' one of the factors responsible for 'Subhiksha's failure?
3. What additional factor, other than those discussed in the chapter, was responsible for Subhiksha's failure?

What is the objective of business Plan?

What is sales strategy?

'The soft drink bottle of 300 ml of a company is placed at Rs. 7, while the 1000 ml bottle is placed at Rs. 15.' Name and explain the method of pricing involved in the above example.

Shiva and Gauri is a young couple having a four-year-old son Rohan. Shiva is employed in a multinational company and is posted in Germany. Gauri has her own computer training institute and is staying with her son and in-laws in a locality of Bangaluru. Gauri wants to admit her son in a reputed school of Bangaluru but is unable to visit schools and identify the one, where she could admit Rohan. She discussed the matter with Shiva. Shiva identified the problem and advised Gauri to collect online data related to admission, infrastructure facilities and related information about schools of Bangaluru, so that a suitable school for Rohan could be identified. He also advised Gauri to develop a website www.nurseryadmission.com and upload the information of various schools on the website. This website could be visited by the parents who wish to admit their children in the nursery class in schools of their choice. Shiva also told Gauri to employ a computer operator for this purpose who could update the website regularly. Large number of parents visited the website started by Gauri on payment of an online fee of ₹ 100.

1. Identify the entrepreneurship concept discussed in the above para.
2. State the objectives of the concept identified in (a) above.
3. Identify any two values that Shiva and Gauri tried to emulate.

What are the key areas, for a sound financial plan to work?