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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What are the various aspects related to product/service?
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Answer

Following are the various aspects or features related to product/ service:
  1. What does customer want from the product/service?
  2. Product/ service satisfy's what needs of the customer?
  3. What features does it have to meet these needs?
  4. How and where will the customer use it?
  5. What does the product look like?
  6. What physical features like, size colour, shape, etc. should the product have?
  7. What is to be called?
  8. How is the product branded?
  9. How is the product different from the competitors?

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