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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What is a sales strategy?
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Answer

A sales strategy is a plan that aims at positioning a company's brand in such a way that it gains a competitive advantage in its segment. A strategic sales plan not only involves a quick understanding of market opportunities, threats and target markets but also the strengths and weaknesses of the competitors.

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