Understanding the Market — Entrepreneurship STD 11 Commerce — Question

Market Survey: To complete the present market scenario, the day to day information is essential for the organization and its long term survival. Market survey is one of the most widely used market research techniques and at times, viewed as synonymous with Market Research.
One must remember, market survey is just one method/ technique of collecting information required for carrying out a given marketing research task. It is used if the required data is not available either form:

• The company's internal records.
• The external published resources.