MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

Name that portion of current assets which is financed by fixed liabilities.

A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the sale of good depends largely on the quality of advertisement. Name the marketing philosophy followed by him. State any other two marketing philosophy.

The management and workers have entered into an agreement that workers will do overtime to cover up losses of the company. In return the manager will increase the wages but management later refused to increase the wages. Name the principle related to above situation.

Which kind of needs of an individual are satisfied by status given to their job?

Which technique of Taylor separates 'planning' and 'execution' functions?

What is the link between operating cycle and working capital?

Sonu purchased a medicine from 'Alpha Medical Stores' for his wife who had stomach pain. But even after giving the medicine, wife's condition did not improve and she had to be admitted to a nearby hospital for treatment. Doctors on examination found that the medicines given to Sonu's wife were spurious. Sonu complained about this to 'Alpha Medical Store'. As a result Alfa medical decided to file a complaint against the manufactures in the consumer court. Can Alpha Medical Store lodge the complaint? Give reason.

State the main aspects in the concept of planning.

Define ‘ Planning’.

What is meant by ‘Policy’ as a type of Plan?