MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

How are principles of management helpful for managers in fulfilling their social responsibility?

When was demonetisation implemented in India?

Alpha Enterprises is a company manufacturing water geysers. The company has a functional structure with four main functions-Production, Marketing, Finance and Human Resource. As the demand for the product grew, the company decided to hire more employees.
Identify the concept which will help the Human Resource Manager in deciding the actual number of persons required in each department.

Is a person who obtains goods for resale or any other commercial purpose, considered a consumer?

What is determined by ‘Time-Study’?

Who developed the 'Need Hierarchy' Theory?

State the type of barrier mentioned in the following statements:

1. These are concerned with encoding/ decoding of messages.
2. A worried person cannot communicate properly.
3. Authority relationships and rules and regulations obstruct communication.
4. Personal factors of both sender and receiver.

What is the extent of demonetisation?

State the principle of Fayol which suggests that communication from top to bottom should follow the official lines of command.

The arrangement to demonetise the ? 500 and ?1000 bank notes began six to ten months prior to the public announcement and was kept highly confidential. The cabinet was informed about the demonetisation on 8th November 2016 in a meeting called by the Prime Minister of India, Narendra Modi. This was followed by Modi’s public announcement about the demonetisation in a televised address where he announced that currency notes with the denomination of ? 500 and ? 1000 would cease to be the legal tender from 9th of November 2016. The most interesting thing regarding the demonetisation is that people were devising various unique ways for transforming their black money in to white one by depositing money in the accounts of their poor relatives and friends, converting black money in to gold, paying a few months salaries in advance and so on.
In context of the above case :
Identify and explain the types of plans being discussed in the above lines with regard to demonetisation.