MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

How is Taylor's concern different from Fayol's?

To face the competition given by Apple Inc., Samsung has to regularly update its technology. How does this affect Samsung's fixed capital requirements?

Maruti Vega Ltd.’ entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering after-sales services. Identify the element of marketing-mix discussed here.

'A manager should replace "I" with "we" in all his conversation to encourage team spirit.' Identify the principle of management emphasised here.

Mr Sandhu worked as a manager in a company manufacturing stationery items for 10 years. Later he thought of starting his own business as he acquired the skills and expertise in past years. He started his own venture. He divided the organisation into six major departmentsProduction, Purchase, Marketing, Legal, Human resource and Finance. After a month, he called upon the meeting of all the departmental heads in his office and told the production marketing and finance department managers to be very vigilant as their departments are critical to the success of the business. Shortcomings in Purchase, Personnel or Legal department would not affect much the success of business. Therefore, Mr Sandhu determined deviation tolerance limits for the critical departments.1. Identify the two functions of management referred above.2. Describe the relevant concept of the identified functions.

Give one example of psychological barrier.

What is meant by ‘Leader’?

State one advantage of formal organisation.

Differentiate between ‘formal’ and ‘informal’ organisation on the basis of ‘flow of communication’.