Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Give any four reasons, when a sole proprietorship form should be adopted.

What is a business plan?

Explain by giving any three points how ‘market-orientation’ helps the entrepreneurs.

Kotak Mahindra Bank Ltd., India's fourth largest private bank, and ING Vysya, the Indian branch of the Netherland's ING Bank. Kotal Mahindra signed a Memorandum of Understanding with ING Bank, establishing both firms' stake in the Indian firm.

List the socio-economic benefits that are expected to be acquired by an enterprise from its proposed investment.

What is referred to as the excess of selling price over variable cost?

Make a SKU form for “Shirts” for the given number, classify them in Style, colour, date, month, year, size: 01234 021-R- Ma 31-10-40 M.

An entrepreneur uses a name of famous brand of product for marketing his product. He uses a similar logo for this purpose. Is he correct? Suggest him a correct way.

Mr. B the financial Manager of ABC Company purchases 100 shares of the Company just before the rights issue was announced. Is the behaviour of the manager ethical? What would you do as a legal advisor of the company?

Lalit a small Entrepreneur is manufacturing portable fans with the brand name 'P ­FAN'. These fans are in great demand. He finds that the cost of production of per unit of the fan is 800 and he can sell the same at 1,000 per fan. The competitors in the market are selling this type of fan at the rate of 1,200. Lalit's objective is not to earn profit in the short - run but to capture the largest market share. His expectation is that the customers will be attracted towards the new brand because of lower price. Identify the method of pricing adopted by La|it to capture the substantial portion of the market. Also, state any two advantage of this method of pricing.